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ALTRUIXX // 2K26
The line-up
EVT.052 rounds

NEXORA

Imaginary product. Real pitch.

NEXORA poster

NEXORA – AI Advertisement Challenge is a flagship event of the ALTRUIXX 2K26 Symposium, designed to unleash participants' creativity, branding, and marketing skills through Artificial Intelligence. Teams solve a puzzle trail to reach a hidden vault, unlock the one record their token belongs to — a dummy product, its description and a creative restriction they have to design around — then build an AI-generated advertisement poster and pitch it live as a real market-ready brand.

  • Vault puzzle trail
  • AI poster, one restriction
  • Live pitch
Venue
Admin Block
Time
To be announced
Team size
2–3 members
Prizes
Cash prizes for the winners

How it works

Here is how the event runs, round by round.

  1. 01

    Round 1: AI Vault Challenge

    1. 01Each team will randomly pick a number token from the mystery box.
    2. 02Using the given website, teams must solve a series of puzzles to locate the hidden database.
    3. 03Once the hidden database is found, teams must enter their token number to unlock their assigned record.
    4. 04The unlocked database will display the Product Name, Product Description, and Creative Restriction.
    5. 05Using AI tools, teams must create an advertisement poster based on the assigned product while following the given restriction. The advertisement must include a Product Name, Brand Name, Logo, Slogan/Tagline, Key Features, and Benefits.
  2. 02

    Round 2: Live Product Pitch

    1. 01Teams will present their AI-generated advertisement poster to the judges.
    2. 02Participants must pitch the dummy (imaginary) product as if it were a real market-ready product.
    3. 03Teams are encouraged to use creativity, humour, storytelling, confidence, and persuasive marketing techniques during their presentation.
    4. 04Participants may present their pitch in any language they are comfortable with (English, Tamil, or a combination of both).
  • Participants must bring their own laptops with internet connectivity and access to AI image-generation tools.

Student coordinator

Priya Dharshini S

6380174708

Register for NEXORA